Today we have a guest blogger – Chris Johnson from HootBooth Photo Booth – to explain more about that ever elusive question everyone has about hashtag & Instagram printing.
What is Instagram?
Instagram is a mobile photo sharing social media site that enables people to take pictures and share them on the Instagram mobile app. Most Instagram posts are ‘tagged’ with a hashtag which allows an image to be searched for, and easily found, by other Instagram users.
To put into context just how popular Instagram is here are some eye-popping stats:
– There are 75 million active users per day on Instagram!*
– Daily Instagram image posts now outpace Facebook image posts!
– 90% of Instagram users are younger than 35; 51% are males and 49% are females.*
What Is A Hashtag?
Hashtags are keywords attached to a post on Instagram that are used to organizes and locate images on Instagram. A hashtag keyword is always preceded by the pound sign (#). For example, a hashtag could be a bride and groom’s wedding hashtag (#sueandtedgotwed) or a company’s brand name (#nikon).
It is now very popular at weddings and corporate events for a unique hashtag to be printed on cocktail napkins and custom signage to encourage guests to take photos at the event with their iPhones and other mobile devices, tag the photo with the event hashtag, then post these images to Instagram. By doing this, all the event guests can quickly view the images via the Instagram social media app.
A Photo Booth For The Instagram Generation!
While traditional photo booths are here to stay, there is a new type of the photo booth experience that taps into the growing popularity of Instagram. Meet the Hoot #Hashtag Instagram Printer kiosk, a self-contained kiosk with an integrated dye-sublimation printer and a beautiful tablet-based touchscreen display with smart software that continuously scans the Instagram social media site for the unique event hashtag and creates a photo gallery of all the images on the kiosk’s touchscreen display. The kiosk has two printing modes and can be set to auto-print each image or can print each image on-demand; for the latter mode, the user simply locates the image on the kiosk’s photo gallery and selects the image to print. The images are printed on 4×6 print media and the print template can be customized to include the event hashtag, the Instagram post comments and custom artwork, such as corporate branding, on the print template.
An Instagram Printer is a great service to add to an existing photo booth rental business. However, we are also seeing event rental businesses that are focusing exclusively on Instagram Printing, especially those that cater to corporate clients who use Instagram Printing at brand activations and trade shows to promote their brand.
Adding Instagram Printing service to your rental business is as simple as purchasing an Instagram Printer and adding this new service to your website. It is optimal to have a dedicated webpage for this new service. We find that corporate and event clients aged 35 and younger immediately understand the Instagram Printer service and the benefits (and fun!) it provides. Most rental companies will price the Instagram Printing service at the same price or about 20% more per hour as a traditional photo booth.
As noted above, when the Instagram Printing kiosk is set to ‘print-on-demand’ mode, the kiosk can be left unattended and guests can locate their image in the kiosk’s photo gallery and then select the image to print it. If a company or rental business utilizes an attendant for the Instagram Printer, we recommend the use of a ‘Hashtag Wall’ where prints are auto-printed and an attendant pins them to a wall for guests to pick up during the event. Also, a roving ‘Instagram Photographer’ is a great add-on service. This person can take photos with their mobile device, post them on Instagram for the party goer and add these prints to the ‘Hashtag Wall’.
If you are considering adding an Instagram Printer to your rental lineup, contact us at HootBooth Photo Booth. Our Hoot #Hashtag Instagram Printer is so innovative that it was named one of the ‘Best New Photo Industry Products in 2015’ by Rangefinder Magazine. We offer both a fully assembled Instagram Printer and an Instagram Printer ‘enclosure only‘ option.
We are happy to answer your questions about Instagram Printing and our full lineup of photo booth kiosks!
This post has been sponsored by HootBooth Photo Booth.