1409, 2015

Upselling Print Sizes During the Holidays

6x8_4x6_printWhile it seems most photo boother’s use 4×6 (either as a single print or double 2×6), you may be leaving money on the table. The value of the printed photograph has never been higher and the cost of materials has never been lower for onsite print delivery. 4×6 prints cost around 15 cents on average, while the cost of 5×7 and 6×8 prints are now down to just over 30 cents a print. The fall holiday season is a prime time for upselling your customers on photo print size. 5×7 and 6×8 photos are the most popular sizes for Holiday related events. And it is easy to create 5×7 or 6×8 print templates in Darkroom BoothDarkroom Core  and other software programs. We asked a few industry experts to share some advice on upselling larger print sizes.  Here’s what they had to say:

“At A Custom Look Photography in Denver we have been offering 4×6, 5×7 and 6×8 photo prints for our various options. While our standard sit down and open style photo booths print 4×6, our photographer driven photo stations are almost always 5×7 prints and our Giant Selfie Station offers what else but a giant 6×8 print. We stress the upsell sizes as a premium giveaway and charge accordingly, which of course increase our bottom line. Our Giant Selfie doesn’t even get compared to a standard photo booth and also brings in a much higher rental. The increased profits definitely make up for the inconvenience of having to stock several sizes of media.”

Murray Englander
A Custom Look Photography
Denver, Colorado

“In our photo booth rental business we have found our corporate events provide the biggest opportunity to up sale to a larger print size. Whether the company is marketing a new product or just branding their logo and message, a 5×7 print provides more real estate to accomplish their goal.”

Tiffaney Arbogast-Burke
Extreme Photography Studios
Fort Worth, Texas

409, 2015

Why You Should Avoid Discounting


I had the pleasure of attending a workshop presented by TheKnot.com discussing how to avoid discounting. Interestingly enough, the workshop wasn’t about “how to charge more”. Their message was meant to appeal to both the vendors who make up the upper echelon, as well as those who appeal to couples in the budget category. There was a lot of valuable information presented, and I thought I would share some of the details with all of you. No matter what we charge, negotiating has become commonplace these days. The content in the presentation was prepared by Wedding Industry Rescue, though I found bits and pieces of information that were discussed that were also part of an article published on Hubspot here.

Why Consumers Might Ask for a Discount

  • With mini portable computers at our fingertips, consumers have immediate access to more information than ever before. They are educated about negotiating tactics.
  • Your competitors offer products and services at lower prices, and your potential customers are aware of your competitors rates.
  • You’ve made a lackluster first impression with your outdated website, market materials and other online presence causing your potential customers to have a lower perceived value of your product or service.
    • Experts say that it takes 2/10 of a second to make a first impression.
    • Experts also say that it takes 8 additional good impressions to overcome the first impression.

Why Do We Discount?

  • Fear!
    • Believe in yourself, believe in your price.
    • Know your target market and go after them. Are you casting a wide net to catch every fish in the ocean? Or, are you throwing in two or three lines to catch only one type of fish?
  • To Stay Competitive
    • Know who your competitors are and what they charge. Your competitors aren’t necessarily the vendors that offer a similar service, they are vendors that offer a similar service to the similar degree that you offer. Four Seasons and VFW both provide reception venues. They are not competitors. They don’t charge the same rates.

Why You Should Not Discount

  • Sets a bad precedent.
    • As soon as you offer a discount, you can’t go back. Once a potential customer or client knows that you’ll offer a lower price, they’ll expect it the next time. And, they will tell all of their friends and family that you are willing to negotiate or offer your service for less. If you set up the expectation that you offer the same discount during a particular time of year, your referring vendors will wait until you run your annual sale to book your services. Example: A linen vendor in the Southern US offers 50% off from September through January every year. But her business begins to die as soon as February rolls around. Why?  Because every event planner in town knows that she runs the same sale every year. They wait to refer clients or book her services until her sale begins.
  • Lack of confidence
    • When you don’t believe in yourself, you won’t believe in your product, your service or your price. If you don’t believe you are worth your price, your clients won’t either. As soon as you offer a discount, your client immediately loses confidence in you and sees that you don’t stand wholeheartedly behind your product or service. Don’t give your clients a reason to doubt you or the product or service that you offer.
  • Untrustworthiness
    • What is going on in the back of the customer’s mind when you offer a discount to save a sale after you’ve laid out your standard pricing on the table and told them this is best that you can do? Will they think “He just told me that this was the best that he could do, and then he lowered his price when I was about to walk away. What else is he hiding? What else can I get?” Don’t set yourself up for mistrust with your clients.
  • It Damages your Brand
    • Don’t be known as the discount queen. Build your brand in such a way that people value you what you offer and are willing to pay the price for it. They will tell all of their friends and family not to pay your regular rate because they were able to negotiate XX percent discount.
  • Lower Perceived Value
    • People value things based on the price, yet as a salesperson, it is your job to show the value of your service in other ways. Of course you won’t say that your product is the best because it is the most expensive. Your job is to demonstrate how your service can bring something special to your client’s event, to make it not just good but the best.   If you go to the customer with a discount in hand, you’re discarding the value of your service. While the customer may still work with you, they aren’t going to place as much value on your service as they might have before. Thus, when budgets get cut, you may also get the ax. This is especially the case when you don’t ask for a large enough retainer to book your services.
  • The Profit Loss
    • When you continually discount your service, you are cutting in to your bottom line. To make enough money to be profitable and grow, you’ll either have to do more events for less money or learn how to start standing behind your product and service to get the price that you desire. When you have to take on more to stay in the black, you’re going to be rushed, stressed and feel the need to continue booking more jobs to make it all work. That’s when you find yourself casting a very wide net to catch every fish in the ocean. You’ll be pressured to continue to discount, thus starting an endless cycle leading to burn out.

I’ve seen a lot of businesses in our little industry come and go because of the discounting that goes on. They work themselves silly for far too little and realize that it isn’t worth the time, effort and frustration to maintain their businesses. Their light flickers out. If you don’t value yourself, your time and your energy, no one else will. Charge what you’re worth and don’t allow others to dictate your value.

We’ll be back next week with more details on how you can avoid discounting.

2808, 2015

How to Use Photo Booth Upload to Grow Your Business

Until recently, I had left the photo booth business and was working as a free lance designer and a consultant for other photo booth companies.  I sold my own company in 2012 and decided to focus on the parts of the business that I loved.  However, recently I partnered up with Lisa Oler, the founder of Smile Lounge Photo Booth in Los Angeles, and we’re opening an office in the Midwest and on the East Coast.  Lisa has figured out way to make her business stand out amongst the endless competition in LA by staying ahead of the crowd and always looking for new ways to impress her clients.  Photo Booth Upload has recently become one of the tools that we added to arsenal to help us do just that.  And, when other software doesn’t work for us, the developers and support staff behind Photo Booth Upload quickly jump in and provide a solution.  That just happened today when Breeze didn’t offer the flexibility we needed to handle a last minute issue that came up.  Our team was set into panic mode, and PBU provided a solution that saved our event.

With that in mind, I want to talk a little more about how you can use Photo Booth Upload to grow your business.  One of the big problems in the photo booth industry is that the photo booth is usually added as an afterthought.  Photo booths are common sights at parties these days, but most of them are the same – grab a prop or costume, pop in the booth, take a silly picture with some friends, print it out and take it home.  But what party-planners really want is for a photo booth to incorporate the photo experience into the theme of the event.  This is where Photo Booth Upload and Photo Party Upload excel.

Because this software provides a wide range of tools, you can work with your clients and match the activation to the theme of their event or the brand that is being promoted.

photo booth upload green screen

Photo provided by Photo Booth Upload

Photo Booth Upload gives you the tools to make each photo booth activation a unique experience that supports the overall goals of the event, whether it’s a Sweet Sixteen party or the Super Bowl.  Say you’re setting up at a music themed bar mitzvah – instead of just providing another way for the kids to take pictures at the party, you can make it look like the guest is stage diving at a Green Day Concert.  If they’re a sports fan, the photo booth can be their chance to make the winning goal.  Not only does the software allow you to easily customize the background, you can expand from photos into the land of GIFs, green screen video, slow motion, and more.

Photo Booth Upload

On the other side of the spectrum, this Photo Booth Upload can enhance the corporate photo booth experience.  The LA Photo Party (the company behind Photo Booth Upload and Photo Party Upload) were recently approached by Lyft, the rideshare company, to be involved in their multi-city campaign to replace their giant pink mustaches with the new ‘glow-stache’. Their tagline was “Ready, Set, Glow” and so instead of offering them a standard run-of-the-mill photo booth, we worked with them to create a bespoke light painting activation that fit in perfectly with the theme and goal of their campaign.  Rather than being an add-on, the photo booth was the centerpiece of their event in every city they traveled to.

Lyft Glow Party Light Painting with Photo Booth Upload

The great thing about Photo Booth Upload is that it’s expandable to match the events that you are hired to work.  You can start out with a basic set-up – DSLR camera, tablet, a couple lights, tripod, simple backdrop – and let it grow with your business.  When you and your business are ready, you can move into bigger more exciting territory like slow motion video. Before you know it, you will have an arsenal of light painting tools to bring a unique “wow factor” to your events.


Photo Booth Upload works hand-in-hand with Photo Party Upload to bring the photo booth experience into the digital world of social media.  Social media is an essential feature for any photo booth company looking to break into corporate events.  Photo Party Upload allows your guests to immediately share any photo, GIF, or Video on Facebook, Twitter, Instagram, text message, or email.  You can customize the social media settings to include the client’s hashtags and create a unique overlay showcasing the client’s logo so that every photo shared is branded in the way the client wants.

If you want to find out more about how Photo Party Upload and Photo Booth Upload can enhance your photo booth business, visit their websites at http://www.photoboothupload.com and http://www.photopartyupload.com

All photos and videos in this article were provided by LA Photo Party.  Photo Booth Upload and Photo Party Upload are sponsors of this website.

1407, 2015

New VIP Club Templates Released

New photo booth templates are now available for our Photo Booth Talk VIP Club members.

July 2015 Release – Beachside Bash


If you haven’t already picked up the June 2015 designs, don’t miss them.  They will only be available for VIPs to download for free until August 15.


VIPs download at http://photoboothtalk.com/members/member.  For more information on our VIP Club program, click here.



106, 2015

Photo Booth Upload Features – The Pro Package

We’ve been playing around with Photo Booth Upload and getting familiar with it’s basic features, but we are uber excited about some of the tools that the Pro Package adds to our photo booth toolboxes.   Hold onto your socks, because it’s time to look at Light Painting, Morphing and Slow Motion Video.

Light Painting is unlike anything else available in the photo booth market. For this activation, you need a dark space (either a room where you have full control over the lighting or a blackout tent) and a few light painting props, aka light sabers (you can also use flashlights, LED wands or anything that lights up in the dark). Photo Booth Upload is hooked up to a DSLR, which takes the photo using a long exposure, and a webcam, which gives you a live view so you and your guest can see the image come to life as it’s being created. When you click the trigger, the flash fires but the shutter stays open. All the guest has to do is stay still as you paint with light around them – the result will blow your socks off.


Just as impressive is Photo Booth Upload’s Morph feature. Ever wanted to see your face morph into Michael Jackson, Marylin Monroe or even your brother? Well now you can. To create your morph set-up, you can either upload an image of a face (such as a celebrity) or you can choose to morph between two guest photos. All you have to do is adjust the size and placement of the photo and the software automatically maps out the distinguishing features on the guest’s face to match the eyes and mouth on image they will be morphing into. The result is a smooth and hilarious morphing experience. The feature can also incorporate the green screen technologies, allowing you to upload any background you wish, and gives you full control over the morphing speed, duration, and number of loops. You can even add an audio track and branding to give the final video a fun soundtrack.

And to wrap it all up, we slow way down for Slow Motion Video. Guests love the chance to see themselves in slow motion, especially for those people who have always wanted to recreate Rocky or Chariots of Fire. You can either use a DSLR camera, which can shoot at up to 60 frames per second, or Photo Booth Upload can be hooked up to the Photo Party Station ActionCam, which can do up to 240 frames per second, providing for a much slower slo-mo experience. The set-up process is very similar to Green Screen Video and you can even incorporate green screen into Slow Motion Video if you want, or you can shoot against a clean black or white background depending on your event. Slow motion videos can be instantly branded, music added, then uploaded instantly onsite to the guest’s social media. In addition, using the Photo Party Upload app, guests can choose any frame from their video to print out instantly. Bring along some fun props (silly string always goes over well), upload an inspiring audio track, and you’re ready for an awesome slow-mo party!

Photo Booth Upload allows you to easily switch between these dynamic features and gives your guest unparalleled photo booth experiences. If you haven’t checked it out yet, go to photoboothupload.com to find out how you can shove it up YOUR booth.

This post was sponsored by PhotoBoothUpload.com